For a finance client, we designed and executed a data-driven paid social strategy on LinkedIn including testing various ad formats to improve lead generation and drive high-quality conversions to client’s landing pages.

For our local government agency client, we executed a comprehensive paid social and search strategy, ensuring maximum reach and engagement. Our goal was threefold: build awareness among key audiences, increase post engagements and drive new sign-ups to their network.

Beyond social campaigns, a highly targeted paid search strategy was implimented to drive prospective applicants down the funnel to becoming an actual qualified lead in various partner UK universities.

Partnering with key gaming influencers across 8 different APAC markets and influencer tiers, we curated authentic, high-performing content that resonated with target audiences.

A hybrid influencer campaign, seamlessly combining organic content with paid amplification was executed to maximize reach and engagement. Audience insights and new creative trends were cornerstones to this campaign.

A focus was placed on crafting the right audience insights, laying the right foundation for our influencer prospecting phase. This resulted in the production of the right content that fit the campaign goals of talent acquisition.