Where words come alive to tell captivating stories
Here is a thoughtfully curated collection of my copywriting and blogs’ content writing projects. Each meticulously crafted with SEO tools (like WordPress, SEMrush, Avada Yoast SEO) and expertise to ensure the delivery of compelling and persuasive content that deeply connects with the intended audiences.
Copywriting
Apart from social media posts contents, I had the privilege of taking on the role of copywriting for Pixel Mechanics' website, where I crafted compelling content for their services, works (portfolios and case studies), teams and blog pages. This undertaking involved not only a deep understanding of their offerings but also a commitment to conveying their unique value propositions in a way that resonated with their audience.
Blog Writing
The blog posts featured below exemplify a wide range of SEO best practices that encompass various aspects, as revealed through comprehensive competitor analysis. Just to name a few: these practices include the strategic utilisation of optimised keyword research, the incorporation of descriptive alternative texts for images, and the integration of an ample number of high-quality backlinks and internal links. Although often overlooked, image optimization and effective header text have also been utilised to ensure better search ranking results.
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Accessible and Inclusive Web Design
Covering the best practices for accessible and inclusive web design like adopting a clear language and choosing appropriate colours.
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Upselling and Cross-Selling in eCommerce
Going beyond basic marketing tactics to adopt more advanced strategies like upselling and cross-selling is crucial for growth.
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Latest Facebook Trends for SMEs to Maximize Online Presence
Facebook offers a huge potential audience for SMEs in Singapore. These are some of the latest trends that you should know.
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How Has Machine Learning Impacted Web Development
Machine learning has immensely impacted web development in ways such as shortening development times and faster design creation.
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Why social media marketing increases brand loyalty?
It is proven that social media marketing increases brand loyalty to those who does it consistently. Here’s why and how.
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How an Impactful Ecommerce Website Design Enhances Conversions
An impactful website design can greatly enhance conversions but most ecommerce shop owners don’t place enough emphasize on it.
